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What's happening in the industry? (5)
We follow AI, search and digital marketing news and add our own reading.
ChatGPT ads move on to sponsored agents
OpenAI is adding Shopify and HubSpot links to ChatGPT ads and testing a format that lets users chat with a brand's own agent.
Read News · Ads 1 min readChatGPT ads hit a $1 billion annual run rate in under 200 days
On August 31 OpenAI said ChatGPT ads had reached a $1 billion annualised run rate. Ads Manager opened in Europe the same day.
Read News · Ads 1 min readGoogle Ads ends new campaign-level broad match, pushes AI Max
Since August 3, new campaign-level broad match and legacy auto-created assets cannot be set up. AI Max becomes the default.
Read Data · Advertising 3 min readGoogle Ads costs in 2026: what each industry pays
Cost per click rose 12% in a year and the spread between industries reached sixfold. Budget against the table, not against a global average.
Read Data · Conversion 3 min readLanding page conversion rates: the real numbers by industry
There is no single "good" conversion rate. 7.4% is normal in legal, 1.8% in B2B e-commerce. Benchmark against the wrong number and you will break a page that works.
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