Half of your overseas ad budget can come back as support.
Türkiye's Ministry of Trade supports registered-brand exporters' overseas promotion and marketing costs at 50%. The hard part is not the application; it is running the spend in an eligible way from day one and gathering every document within six months. We take on both.
Enter your budget, see what comes back as support.
The numbers are yours. The estimate applies the 50% rate, the 2026 cap and the export ceiling together; support stops at whichever binds first.
A pre-estimate, not a final amount. It requires a domestic trademark, a registration or application in the target country, a company at least one year old and foreign-language campaigns aimed abroad. Support runs for up to four years; the final amount is set by the Exporters' Association when you apply.
50% of the spend; in 2026 up to TRY 19.7 million a year for a registered-brand company.
Market, buyer and month are chosen from TradeSelf data; no budget is opened on a guess.
Every invoice, proof of publication and report sits in an application-ready folder.
An application that misses the deadline
You must apply within six months of the payment document; scattered paperwork lets the window close quietly.
An application that misses the deadline
You must apply within six months of the payment document; scattered paperwork lets the window close quietly.Support is paid back after the spend, and every payment document has its own six-month window. If invoices sit with accounting, ad-platform screenshots with the agency and the country breakdown with nobody, the application slips and the window closes.
From the first campaign day we keep invoices, proof of publication and spend by country in one folder; at the end of every quarter the file is ready to submit.
Spend that does not qualify
Turkish-language or domestic-facing ads are not supported; a campaign set up wrong is paid in full from your pocket.
Spend that does not qualify
Turkish-language or domestic-facing ads are not supported; a campaign set up wrong is paid in full from your pocket.The circular explicitly excludes Turkish-language and domestic-facing promotion spend. A campaign whose targeting includes Türkiye, a Turkish ad text or a Turkish landing page puts the spend at risk.
We build campaigns only for target countries, in the target language, pointing to a page in that language; each campaign's country and language settings are kept in the file with proof.
The right incentive, the wrong market
Support covers half the budget; if the other half goes to a market with no buyers, it is still a loss.
The right incentive, the wrong market
Support covers half the budget; if the other half goes to a market with no buyers, it is still a loss.Support makes the spend cheaper; it does not make the market right. A campaign opened without knowing who imports your product in that country, how often and in which month will not turn into sales, even with half of it refunded.
We choose the market and the buyer set from TradeSelf's customs and bill-of-lading data, and open ads in the countries and buying seasons where those companies are.
How we run it
4 steps — open and read.
How we run it
Step by stepEligibility and estimate
We check your trademark, the registration or application in the target country, company age and exports by country; which incentive you can use, and how much, comes out as a number.
Market and buyer selection
Using TradeSelf data we pinpoint the countries and buying months of the companies that genuinely import your product.
Campaigns in the target language
Google, Meta and LinkedIn campaigns are built in the target country's language and aimed only at that country; every click is tracked with UTM.
An application-ready file
Invoices, proof of publication, country breakdown and the performance report are compiled every quarter; your company submits the application to its Exporters' Association through DYS.
What you get
The concrete list — open and count.
What you get
Deliverables Targets & FAQ
Numbers and honest answers.
Targets we chase
share of promotion and marketing spend supported
2026 annual cap, registered-brand company
to apply after the payment document
FAQ
Do you file the application for us?
No. Your company applies through the Support Management System (DYS) to the Exporters' Association it belongs to, and the association decides after review. We make sure the spend qualifies from day one and that the file is complete.
How long does support last, and what is the cap?
Promotion support runs for up to four years. In 2026 the annual cap is TRY 19,728,672 for a registered-brand company and TRY 12,329,397 per country for a company with an overseas unit; caps are updated at the start of each year. Annual support cannot exceed half of your exports to that country.
I don't have a trademark abroad.
An application in the target country is enough. Overseas trademark registration costs are also supported at 50%; we work out the order of steps together in the eligibility check.
I sell abroad from my own e-commerce site.
E-export incentives fall under a separate decision. Overseas promotion costs are supported at 50% there too, and the rate can rise by up to 20 points in the Ministry's target countries. We clarify which route fits you in the eligibility check.
What is a market entry project?
Consulting and report costs for a project covering target market, pricing and channel strategy, an action plan and a budget are supported at 50%; in 2026 the cap is TRY 983,843 per project, with at most two projects per company. We review the conditions together in the eligibility check.
Request a free incentive pre-check
We look at your brand, exports and target countries and work out which incentive you qualify for, and how much. No pitch — the numbers are yours.