Explainers
How it works, explained. (52)
What a topic is and how it works, with examples. Explainers don’t date: the news covers what is happening, this is where it gets explained.
GEO vs SEO: what is the difference?
GEO and SEO side by side: what each aims for, how each is measured, where they overlap, and what a GEO service actually covers.
Read Marketing · Google Ads 2 min readHow to choose a Google Ads agency, and how fees work
What access to give a Google Ads agency, which questions to ask, who should own the account, and the usual ways management fees are set.
Read Marketing · SEO 2 min readHow to choose an SEO agency, and what drives the cost
The questions to ask an SEO agency, what a proposal should spell out, and the factors that set the monthly fee.
Read Marketing · Google Ads 2 min readHow to run Google Ads: setting up a first campaign
Google Ads puts you above the search results for people already looking for what you sell. Here is how to set up a first campaign.
Read Export · Support 2 min readHow to get export support in Turkey: the steps
Exporters in Turkey can recover part of their promotion spending abroad through state support. Here are the conditions and the steps.
Read Marketing · Meta Ads 2 min readHow to run Instagram ads: setup step by step
There are two ways to run Instagram ads: the Boost button on a post and Meta Ads Manager. Here is the difference and how to set one up.
Read Marketing · SEO 2 min readHow to do SEO: the steps to show up on Google
SEO is the work that gets your site to appear on Google for the searches your customers make. Here is where to start, in order.
Read Automation · WhatsApp 2 min readHow to set up WhatsApp auto-replies: three ways
WhatsApp auto-replies come in three levels: preset messages, rule-based flows and an AI assistant. Here is when each one is enough.
Read Export · Finding Buyers 2 min readHow to find customers abroad: steps for exporters
Finding customers abroad starts with finding the company that really imports your product and the person who decides there. Here is how.
Read Marketing · GEO 3 min readHow to do GEO: getting named in AI answers
GEO is the work that gets your business named when assistants like ChatGPT and Gemini answer a question. Here are the steps and how to measure them.
Read Marketing · Automation 3 min readHow to set up marketing automation, step by step
Marketing automation hands the repeating steps between an incoming lead and a sale over to a system. Here is where to start and how to measure the result.
Read Marketing · Ad Strategy 2 min readHow to build an advertising strategy, step by step
An ad strategy decides which channel gets the budget, in what order, and what gets measured. Here are the steps to set one up.
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