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What's happening in the industry? (7)

We follow AI, search and digital marketing news and add our own reading.

News · Search 1 min read

Mistral's model comes to Firefox Smart Window

Mozilla is adding Mistral Small 4 to Smart Window, Firefox's AI browsing mode, and opening the beta in France with French support.

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News · Search 1 min read

Cloudflare now blocks AI bots on ad pages by default

Since September 15, training and agent bots are blocked by default on the ad pages of many sites that use Cloudflare.

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News · Search 1 min read

Gemini in Chrome on Android starts handling bookings for users

Google opened Gemini in Chrome to all US Android users on August 18. Auto Browse, on paid plans, handles tasks for them.

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News · Search 1 min read

The Gemini app passes 1 billion monthly users

The app generates more than 150 million images a day, and Google's open model Gemma has passed a billion downloads.

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News · Search 1 min read

AI-driven orders on Shopify tripled in a year

Shopify's revenue grew 34% in the second quarter. Orders from AI channels tripled, and classic search did not decline.

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Data · Search & AI 5 min read

AI is not sending you clicks — but it is reading you

Every AI chatbot combined still sends under 1% of web traffic. Reading that as "not worth it" gets the story exactly backwards.

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Data · Search & AI 4 min read

Do AI-referred visitors convert better?

Fewer but better, they say. The data says it depends: yes in research-heavy categories, no in impulse ones.

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