ChatGPT ads hit a $1 billion annual run rate in under 200 days
On August 31 OpenAI said ChatGPT ads had reached a $1 billion annualised run rate. Ads Manager opened in Europe the same day.
Where it runs
Ads began testing in February 2026. Since August 24 they have been shown to Free and Go users in 31 European markets: the 27 EU states plus Iceland, Liechtenstein, Norway and Switzerland. OpenAI says ads are live in more than 40 countries; in India budgets start at 725 rupees a day. Brazil and Mexico were due within a week.
New for advertisers
August brought conversion-optimised (oCPC) campaigns, Hightouch and Triple Whale integrations and multi-product carousel tests. The ad appears when the user asks a full question, so targeting leans on knowing which questions customers ask.
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