Google Ads ends new campaign-level broad match, pushes AI Max

Since August 3 new campaign-level broad match and legacy automatically created assets can no longer be created in the Google Ads UI, Ads Editor or API, as Google moves Search campaigns toward AI Max.

Google is testing Conversational Discovery ads and Highlighted Answers in the US, plans AI-powered Shopping ads later this year and has Business Agent for Leads in open beta for US advertisers. With less manual control, the accuracy of the conversion signals you send matters more.