ChatGPT ads move on to sponsored agents
OpenAI is adding Shopify and HubSpot links to ChatGPT ads and testing a format that lets users chat with a brand's own agent.
What was announced
From September 18, Shopify and HubSpot integrations are coming to the ChatGPT ads platform. OpenAI is also testing a format called Sponsored Agents: a click on the ad opens a chat with the business's own AI agent.
Fast growth
ChatGPT ads started as a US pilot in February. On September 1 OpenAI said ads had passed a $1 billion annual run rate in under 200 days. Self-serve buying is open in 52 countries, and shopping results now require a product feed.
What it means for a business
An ad can now end in a conversation instead of a page. Without an agent to answer it, the click is wasted. Our ads page covers how ad-driven demand is captured.
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