News
What's happening in the industry? (242)
We follow AI, search and digital marketing news and add our own reading.
What actually changes when you answer a lead in five minutes?
The average business replies to an enquiry in 42 hours. Replying within one hour makes you seven times more likely to qualify it. The numbers, and what they mean for your business.
Read News · Ads 1 min readGoogle Ads ends new campaign-level broad match, pushes AI Max
Since August 3, new campaign-level broad match and legacy auto-created assets cannot be set up. AI Max becomes the default.
Read News · Models 1 min readAlibaba opens 2.4T-parameter Qwen3.8-Max in its cloud
Previewed in July, the model went live in the cloud on August 3. Alibaba had said it would release the weights too.
Read News · Payments 1 min readVisa to buy behavioral biometrics firm BioCatch for $2.4 billion
As AI-powered scams and account takeovers rise, Visa is paying cash for the Tel Aviv company that reads user behavior, from typing rhythm to screen swipes.
Read News · Policy 1 min readEU AI Act: labelling rules start, high-risk duties delayed
Duties to disclose AI interactions and label AI-generated content started on August 2. High-risk rules moved to December 2027.
Read Data · Search & AI 5 min readAI is not sending you clicks, but it is reading you
Every AI chatbot combined still sends under 1% of web traffic. Reading that as "not worth it" gets the story exactly backwards.
Read News · Leads 1 min readMeta Business Agent is now paid, at about 4-5 cents a message
Meta bills its business AI agent's replies at $2 per million tokens. It says a typical message uses 20,000 to 25,000 tokens.
Read News · Infrastructure 1 min readBig Tech's 2026 capital spending plans reach $725 billion
Google, Amazon, Microsoft and Meta plan $725 billion in capex this year, up 77%. The market priced it two ways.
Read Data · Advertising 3 min readGoogle Ads costs in 2026: what each industry pays
Cost per click rose 12% in a year and the spread between industries reached sixfold. Budget against the table, not against a global average.
Read News · Models 1 min readMoonshot AI opens the weights of 2.8T-parameter Kimi K3
Kimi K3 is the largest open-weights model released so far. Its license asks inference providers earning over $20 million a year for up to 30% revenue share.
Read Data · Search & AI 4 min readDo AI-referred visitors convert better?
Fewer but better, they say. The data says it depends: yes in research-heavy categories, no in impulse ones.
Read News · Models 1 min readClaude Opus 5 launches with 1M tokens of context, same price
Anthropic released Opus 5 on July 24, aimed at agent work, coding and professional tasks, at $5 and $25 per million tokens.
ReadGet a note when we publish
A few pieces a month. No spam, no sales mail, one-click unsubscribe.