Explainers
How it works, explained. (52)
What a topic is and how it works, with examples. Explainers don’t date: the news covers what is happening, this is where it gets explained.
How to increase sales and revenue: four levers
Revenue is demand times conversion rate times basket size times repeat purchases. Here is how to find which one is holding you back.
Read Marketing · Web Design 3 min readHow to choose a web design agency: questions to ask
The questions to ask an agency before commissioning a website, and a way to compare quotes on equal terms.
Read QANATONE · Brand 2 min readWhat is a qanat? The water channel behind our name
A qanat is a 3,000-year-old channel that carries groundwater by gravity to where it is needed. QANATONE takes its name and its path from it.
Read Applications · AI Agent 2 min readWhat is an AI agent?
An AI agent is an AI system that plans its own steps, uses tools and changes course based on results in order to reach a goal.
Read Architecture · Memory 2 min readWhat is memory in AI assistants and agents?
Memory lets an AI assistant keep information from past conversations and recall it later. The software around the model holds that memory.
Read Web · Cookies 2 min readWhat is a cookie on a website?
A cookie is a small text file a website stores in your browser. It keeps you logged in and remembers preferences; some need your consent.
Read Core Concept · Context Window 2 min readWhat is a context window in AI?
The context window is the total text a model can consider at once: your question, the chat history, any documents and the answer.
Read Business · Digitalization 1 min readWhat is digitalization? How it differs from transformation
Digitalization means rebuilding business processes with digital tools. It goes beyond scanning paper, bringing speed, data and customers.
Read Architecture · Embedding 2 min readWhat is an embedding? Turning meaning into numbers
An embedding turns text or an image into a list of numbers that keeps its meaning. Similar content gets similar numbers.
Read Guide · AI Tools 2 min readWhich is the best AI? A guide to choosing the right tool
There is no single best AI; it depends on the job. Which tools to look at for writing, research, code and images, and how to decide.
Read Prompting · Few-shot 2 min readWhat is few-shot prompting?
Few-shot prompting means adding a few worked examples to your prompt. The model picks up the pattern and answers in the same way.
Read Model Training · Fine-tuning 2 min readWhat is fine-tuning and when do you need it?
Fine-tuning means training a ready-made AI model further on your own examples so it fits a specific job. Not every use case needs it.
Read