Explainers
How it works, explained. (52)
What a topic is and how it works, with examples. Explainers don’t date: the news covers what is happening, this is where it gets explained.
What is orchestration in AI systems?
Orchestration coordinates several models, tools and steps in one workflow, deciding which job runs when and with which component.
Read Prompting · Basics 2 min readWhat is a prompt and how do you write a good one?
A prompt is the instruction and input you give an AI model. It decides what the model does, what it knows and what shape the answer takes.
Read Model Type · SAM 2 min readWhat is the Segment Anything Model (SAM)?
SAM is an image segmentation model from Meta that can cut out any object in an image at pixel level with a single click.
Read Model Type · SLM 2 min readWhat is a small language model (SLM)?
An SLM is a much smaller language model that can run even on a phone or laptop. It is fast and cheap for focused tasks.
Read Marketing · Social Media 2 min readWhat is social media marketing? A strategy for 2026
Social media marketing is using content and ads on social platforms to reach business goals. Here is how to build a strategy that pays off.
Read Prompting · System Prompt 2 min readWhat is a system prompt and how is it different?
A system prompt is the standing set of instructions an AI app gives the model in the background, setting the assistant role and rules.
Read Model Settings · Temperature 2 min readWhat is temperature in AI models?
Temperature sets how much risk a model takes when picking the next word. Low values give consistent answers, high values varied ones.
Read Core Concept · Token 2 min readWhat is a token in AI and how is it counted?
A token is the smallest piece of text a language model works with. Pricing, speed and how much it can read at once are measured in tokens.
Read Marketing · Turkey 2 min readDigital marketing in Turkey: the market in numbers
Three quarters of media spending in Turkey now goes to digital. The size of the market and what it means for businesses, in numbers.
Read Guide · Free Tools 1 min readFree AI tools: what is available and what are the limits?
ChatGPT, Gemini, Claude and Copilot all have free versions, with limits. How to get the most from them and what risks to keep in mind.
Read Architecture · Vector Database 2 min readWhat is a vector database?
A vector database stores embedding vectors and quickly finds the records closest in meaning to a query. It is the backbone of RAG systems.
Read Model Type · VLM 2 min readWhat is a vision-language model (VLM)?
A VLM is an AI model that understands images and text together. It can describe a photo or read and interpret the amounts on an invoice.
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