News
What's happening in the industry? (167)
We follow AI, search and digital marketing news and add our own reading.
Visa to buy behavioral biometrics firm BioCatch for $2.4 billion
As AI-powered scams and account takeovers rise, Visa is paying cash for the Tel Aviv company that reads user behavior, from typing rhythm to screen swipes.
Read News · Policy 1 min readEU AI Act: labelling rules start, high-risk duties delayed
Duties to disclose AI interactions and label AI-generated content started on August 2. High-risk rules moved to December 2027.
Read Data · Search & AI 5 min readAI is not sending you clicks, but it is reading you
Every AI chatbot combined still sends under 1% of web traffic. Reading that as "not worth it" gets the story exactly backwards.
Read News · Leads 1 min readMeta Business Agent is now paid, at about 4-5 cents a message
Meta bills its business AI agent's replies at $2 per million tokens. It says a typical message uses 20,000 to 25,000 tokens.
Read News · Infrastructure 1 min readBig Tech's 2026 capital spending plans reach $725 billion
Google, Amazon, Microsoft and Meta plan $725 billion in capex this year, up 77%. The market priced it two ways.
Read Data · Advertising 3 min readGoogle Ads costs in 2026: what each industry pays
Cost per click rose 12% in a year and the spread between industries reached sixfold. Budget against the table, not against a global average.
Read News · Models 1 min readMoonshot AI opens the weights of 2.8T-parameter Kimi K3
Kimi K3 is the largest open-weights model released so far. Its license asks inference providers earning over $20 million a year for up to 30% revenue share.
Read Data · Search & AI 4 min readDo AI-referred visitors convert better?
Fewer but better, they say. The data says it depends: yes in research-heavy categories, no in impulse ones.
Read News · Models 1 min readClaude Opus 5 launches with 1M tokens of context, same price
Anthropic released Opus 5 on July 24, aimed at agent work, coding and professional tasks, at $5 and $25 per million tokens.
Read Data · Conversion 3 min readLanding page conversion rates: the real numbers by industry
There is no single "good" conversion rate. 7.4% is normal in legal, 1.8% in B2B e-commerce. Benchmark against the wrong number and you will break a page that works.
Read Sector · Health tourism 4 min readIn health tourism the story is revenue per patient, not patient count
Turkey hosted 1.4 million foreign patients in 2025 and passed $3bn. The real headline in Q1 2026 is different: revenue per patient rose about 39%.
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