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What's happening in the industry? (126)
We follow AI, search and digital marketing news and add our own reading.
Google Ads costs in 2026: what each industry pays
Cost per click rose 12% in a year and the spread between industries reached sixfold. Budget against the table, not against a global average.
Read News · Models 1 min readMoonshot AI opens the weights of 2.8T-parameter Kimi K3
Kimi K3 is the largest open-weights model released so far. Its license asks inference providers earning over $20 million a year for up to 30% revenue share.
Read Data · Search & AI 4 min readDo AI-referred visitors convert better?
Fewer but better, they say. The data says it depends: yes in research-heavy categories, no in impulse ones.
Read News · Models 1 min readClaude Opus 5 launches with 1M tokens of context, same price
Anthropic released Opus 5 on July 24, aimed at agent work, coding and professional tasks, at $5 and $25 per million tokens.
Read Data · Conversion 3 min readLanding page conversion rates: the real numbers by industry
There is no single "good" conversion rate. 7.4% is normal in legal, 1.8% in B2B e-commerce. Benchmark against the wrong number and you will break a page that works.
Read Sector · Health tourism 4 min readIn health tourism the story is revenue per patient, not patient count
Turkey hosted 1.4 million foreign patients in 2025 and passed $3bn. The real headline in Q1 2026 is different: revenue per patient rose about 39%.
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