Charles Schwab
Structured data and source authority so the brand is cited when AI answers investment questions.
- Finance
- Content authority
The problem
Customers ask AI, not a search box.
The approach
Content restructured for machines.
The result
Citations in AI answers rose 678%; organic entries grew 11.3×.
678%citation in AI answers
11.3×organic entries
118pages rewritten
- Year
- 2025
- Scope
- GEO + content architecture
- Duration
- 2.5 months
- Channels
- Organic search, AI answers