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Finance · Content authority
Charles Schwab
Structured data and source authority so the brand is cited when AI answers investment questions.
·
2025
Year
·
GEO + content architecture
Scope
·
9 months
Duration
·
Organic search, AI answers
Channels
The problem
Customers ask AI, not a search box.
The approach
Content restructured for machines.
The result
Citation rate approached one in four.
%41
citation in AI answers
2,2×
organic entries
118
pages rewritten
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Kononenko Group
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