# Explainers — Page 2 — QANATONE

> Explainers on AI and search technology: what each concept is and how it works, shown with examples. Page 2.

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# Nasıl çalıştığını anlatıyoruz. (38)

Konunun ne olduğunu ve nasıl işlediğini örnekle anlatıyoruz. Tanım yazıları eskimez — haberler gündem, burası açıklama.

[News](https://www.qanatone.com/en/haber/)[Explainers](https://www.qanatone.com/en/nedir/) [**Reliability · Hallucination** 15 September 2026 2 min read ## What is AI hallucination and why does it happen? AI hallucination is when a model states something false with full confidence. Invented sources and wrong dates are typical examples. Read](https://www.qanatone.com/en/nedir/halusinasyon-nedir/)[**Infrastructure · Inference** 15 September 2026 2 min read ## What is inference in AI? Inference is when a trained AI model produces an output for new input. Every message you send to a chat assistant triggers inference. Read](https://www.qanatone.com/en/nedir/inference-nedir/)[**Marketing · Influencers** 15 September 2026 2 min read ## What is influencer marketing and how does it work? Influencer marketing means brands partnering with trusted creators on social media. Ads must be labeled, and results must be measured. Read](https://www.qanatone.com/en/nedir/influencer-marketing-nedir/)[**Model Type · LAM** 15 September 2026 2 min read ## What is a Large Action Model (LAM)? A LAM is an AI model built to go beyond conversation and take real actions in software and app interfaces. Read](https://www.qanatone.com/en/nedir/lam-nedir/)[**Performance · Latency** 15 September 2026 2 min read ## What is latency in AI applications? Latency is the time between sending a request and getting the answer. In AI products it shapes the user experience directly. Read](https://www.qanatone.com/en/nedir/latency-nedir/)[**Model Type · LCM** 15 September 2026 2 min read ## What is a Large Concept Model (LCM)? An LCM is an experimental AI model that works with whole sentences, or ideas, instead of individual words. Meta introduced the first one. Read](https://www.qanatone.com/en/nedir/lcm-nedir/)[**Marketing · Basics** 15 September 2026 2 min read ## What does marketing mean? Definition and the 4Ps Marketing is the set of activities that gets the right product to the right people, at the right price, through the right channel. Read](https://www.qanatone.com/en/nedir/marketing-ne-demek/)[**Model Type · MLM** 15 September 2026 2 min read ## What is a masked language model (MLM)? An MLM is a language model trained by guessing hidden words. It understands text better than it writes it; BERT is the best known one. Read](https://www.qanatone.com/en/nedir/mlm-nedir/)[**Web · Mobile Friendly** 15 September 2026 2 min read ## How to make a website mobile friendly Google now indexes sites based on their mobile version. Here is what a mobile friendly site needs and how to test yours, step by step. Read](https://www.qanatone.com/en/nedir/mobil-uyumlu-site-nasil-yapilir/)[**Model Type · MoE** 15 September 2026 2 min read ## What is Mixture of Experts (MoE)? MoE splits a model into many expert sub-networks and runs only the relevant ones at each step, making large models cheaper to run. Read](https://www.qanatone.com/en/nedir/moe-nedir/)[**Architecture · Orchestration** 15 September 2026 2 min read ## What is orchestration in AI systems? Orchestration coordinates several models, tools and steps in one workflow, deciding which job runs when and with which component. Read](https://www.qanatone.com/en/nedir/orkestrasyon-nedir/)[**Prompting · Basics** 15 September 2026 2 min read ## What is a prompt and how do you write a good one? A prompt is the instruction and input you give an AI model. It decides what the model does, what it knows and what shape the answer takes. Read](https://www.qanatone.com/en/nedir/prompt-nedir/)

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