# How to do GEO: getting named in AI answers | QANATONE > GEO is the work that gets your business named when assistants like ChatGPT and Gemini answer a question. Here are the steps and how to… Kaynak: https://www.qanatone.com/en/nedir/geo-nasil-yapilir/ --- [Explainers](https://www.qanatone.com/en/nedir/) # How to do GEO: getting named in AI answers 29 Sep 2026 3 min read Marketing · GEO GEO is the work that gets your business named when assistants like ChatGPT and Gemini answer a question. Here are the steps and how to measure them. ## What is GEO? GEO (generative engine optimization) is the name for the work of becoming visible in the answers AI assistants give. People now put some of their questions to an assistant instead of a search box: "Who builds websites in Kocaeli?", "Which supplier should I look at for this product?" The assistant names a few businesses, and the person often goes to one of them. GEO stands on the same ground as SEO. Some assistants pull pages from search while writing an answer. A site that cannot be found in search results is also less likely to appear in an AI answer, so [search visibility](https://www.qanatone.com/en/hizmetler/seo/) is the foundation of GEO. ## Step one: what do the answers say today? Start by writing down the questions your customers would really ask. Each should include your service, your city and an intent close to buying: "which company should I work with for …", "how to choose …", "what does the price of … depend on". Ask several assistants these questions and record the answers. Is your name there? If so, how are you described, and which companies are listed next to you? The same question gets a slightly different answer each time. It is more accurate to ask each question a few times and keep the result as a rate: visibility rate = answers that mention you ÷ total answers. Every later piece of work is compared with this number. ## An identity machines can read An assistant wants to be sure about a business before recommending it. That is why your name, what you do, where you work and who founded the company should read the same everywhere: on your site, in your Google business profile, on LinkedIn and in industry directories. On the code side, the site should also state this with structured data (schema.org): the organisation, the founder, the services and the contact details. If the details change from place to place, the assistant may confuse you with another company or leave you out. ## Content that can be quoted Assistants use paragraphs that answer a question plainly. For every important question your customers ask, the site should have a page, and the page should have a section that gives the answer in its first sentences. Definitions, steps, how to choose and what the price depends on are headings that work well. Stay away from two things: rewriting the generic text found everywhere, and claims nobody can check. Your own method, your own process and the work you have actually done are content the assistant cannot find anywhere else. ## Measure and repeat GEO results shift over time. Models get updated and competitors add content. Ask the question list from your first measurement again every few months, in the same way, and compare the visibility rate. If you see an answer that describes you wrongly, the information to fix is most likely missing or inconsistent on your site or in a listing. We look at the work in four layers: data, channel, surface and system. GEO sits in the channel layer, which is about being visible where demand passes. Search results and ads sit in the same layer; we cover how to split the budget between them in [how to build an advertising strategy](https://www.qanatone.com/en/nedir/reklam-stratejisi-nasil-kurulur/). 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