# News · Page 15 | QANATONE > What is happening in AI, search and digital marketing: new models, investment, chips and infrastructure, and regulation, with our own take. Page 15. Kaynak: https://www.qanatone.com/en/haber/sayfa/15/ --- [Home](https://www.qanatone.com/en/) News # What's happening in the industry? (178) We follow AI, search and digital marketing news and add our own reading. [News](https://www.qanatone.com/en/haber/)[Explainers](https://www.qanatone.com/en/nedir/) [All *178*](https://www.qanatone.com/en/haber/) [Search & AI *13*](https://www.qanatone.com/en/haber/konu/arama/)[Science & research *9*](https://www.qanatone.com/en/haber/konu/bilim/)[Models & products *41*](https://www.qanatone.com/en/haber/konu/model/)[Chips & infrastructure *21*](https://www.qanatone.com/en/haber/konu/altyapi/)[Funding & companies *23*](https://www.qanatone.com/en/haber/konu/yatirim/)[Policy & regulation *33*](https://www.qanatone.com/en/haber/konu/politika/)[Payments & finance *25*](https://www.qanatone.com/en/haber/konu/odeme/)[Ads & budget *9*](https://www.qanatone.com/en/haber/konu/reklam/)[Lead handling *3*](https://www.qanatone.com/en/haber/konu/talep/)[Sector data *1*](https://www.qanatone.com/en/haber/konu/sektor/) [**News · Policy** 2 August 2026 1 min read ## EU AI Act: labelling rules start, high-risk duties delayed Duties to disclose AI interactions and label AI-generated content started on August 2. High-risk rules moved to December 2027. Read](https://www.qanatone.com/en/haber/ab-yapay-zeka-yasasi-seffaflik-kurallari/)[**Data · Search & AI** 2 August 2026 5 min read ## AI is not sending you clicks, but it is reading you Every AI chatbot combined still sends under 1% of web traffic. Reading that as "not worth it" gets the story exactly backwards. Read](https://www.qanatone.com/en/haber/yapay-zeka-trafigi-tiklama-degil/)[**News · Leads** 1 August 2026 1 min read ## Meta Business Agent is now paid, at about 4-5 cents a message Meta bills its business AI agent's replies at $2 per million tokens. It says a typical message uses 20,000 to 25,000 tokens. Read](https://www.qanatone.com/en/haber/meta-business-agent-ucretli/)[**News · Infrastructure** 31 July 2026 1 min read ## Big Tech's 2026 capital spending plans reach $725 billion Google, Amazon, Microsoft and Meta plan $725 billion in capex this year, up 77%. The market priced it two ways. Read](https://www.qanatone.com/en/haber/buyuk-teknoloji-725-milyar-dolar-harcama/)[**Data · Advertising** 28 July 2026 3 min read ## Google Ads costs in 2026: what each industry pays Cost per click rose 12% in a year and the spread between industries reached sixfold. Budget against the table, not against a global average. Read](https://www.qanatone.com/en/haber/google-ads-maliyetleri-2026/)[**News · Models** 26 July 2026 1 min read ## Moonshot AI opens the weights of 2.8T-parameter Kimi K3 Kimi K3 is the largest open-weights model released so far. Its license asks inference providers earning over $20 million a year for up to 30% revenue share. Read](https://www.qanatone.com/en/haber/kimi-k3-acik-agirlik/)[**Data · Search & AI** 25 July 2026 4 min read ## Do AI-referred visitors convert better? Fewer but better, they say. The data says it depends: yes in research-heavy categories, no in impulse ones. Read](https://www.qanatone.com/en/haber/yapay-zekadan-gelen-ziyaretci-donusuyor-mu/)[**News · Models** 24 July 2026 1 min read ## Claude Opus 5 launches with 1M tokens of context, same price Anthropic released Opus 5 on July 24, aimed at agent work, coding and professional tasks, at $5 and $25 per million tokens. Read](https://www.qanatone.com/en/haber/claude-opus-5/)[**Data · Conversion** 19 July 2026 3 min read ## Landing page conversion rates: the real numbers by industry There is no single "good" conversion rate. 7.4% is normal in legal, 1.8% in B2B e-commerce. Benchmark against the wrong number and you will break a page that works. Read](https://www.qanatone.com/en/haber/donusum-oranlari-sektor-sektor/)[**Sector · Health tourism** 12 July 2026 4 min read ## In health tourism the story is revenue per patient, not patient count Turkey hosted 1.4 million foreign patients in 2025 and passed $3bn. The real headline in Q1 2026 is different: revenue per patient rose about 39%. Read](https://www.qanatone.com/en/haber/saglik-turizmi-hasta-basina-gelir/) [Previous](https://www.qanatone.com/en/haber/sayfa/14/) - [1](https://www.qanatone.com/en/haber/) - [13](https://www.qanatone.com/en/haber/sayfa/13/) - [14](https://www.qanatone.com/en/haber/sayfa/14/) - 15 ## Get a note when we publish A few pieces a month. No spam, no sales mail, one-click unsubscribe. Website Subscribe