# News — Page 11 — QANATONE

> What is happening in AI, search and digital marketing: new models, investment, chips and infrastructure, and regulation, with our own take. Page 11.

Kaynak: https://www.qanatone.com/en/haber/sayfa/11/

---

[Home](https://www.qanatone.com/en/) News

# What's happening in the industry? (126)

We follow AI, search and digital marketing news and add our own reading.

[News](https://www.qanatone.com/en/haber/)[Explainers](https://www.qanatone.com/en/nedir/) [All *126*](https://www.qanatone.com/en/haber/) [Funding & companies *16*](https://www.qanatone.com/en/haber/konu/yatirim/)[Policy & regulation *23*](https://www.qanatone.com/en/haber/konu/politika/)[Payments & finance *19*](https://www.qanatone.com/en/haber/konu/odeme/)[Models & products *32*](https://www.qanatone.com/en/haber/konu/model/)[Science & research *5*](https://www.qanatone.com/en/haber/konu/bilim/)[Chips & infrastructure *14*](https://www.qanatone.com/en/haber/konu/altyapi/)[Ads & budget *6*](https://www.qanatone.com/en/haber/konu/reklam/)[Search & AI *7*](https://www.qanatone.com/en/haber/konu/arama/)[Lead handling *3*](https://www.qanatone.com/en/haber/konu/talep/)[Sector data *1*](https://www.qanatone.com/en/haber/konu/sektor/) [**Data · Advertising** 28 July 2026 3 min read ## Google Ads costs in 2026: what each industry pays Cost per click rose 12% in a year and the spread between industries reached sixfold. Budget against the table, not against a global average. Read](https://www.qanatone.com/en/haber/google-ads-maliyetleri-2026/)[**News · Models** 26 July 2026 1 min read ## Moonshot AI opens the weights of 2.8T-parameter Kimi K3 Kimi K3 is the largest open-weights model released so far. Its license asks inference providers earning over $20 million a year for up to 30% revenue share. Read](https://www.qanatone.com/en/haber/kimi-k3-acik-agirlik/)[**Data · Search & AI** 25 July 2026 4 min read ## Do AI-referred visitors convert better? Fewer but better, they say. The data says it depends: yes in research-heavy categories, no in impulse ones. Read](https://www.qanatone.com/en/haber/yapay-zekadan-gelen-ziyaretci-donusuyor-mu/)[**News · Models** 24 July 2026 1 min read ## Claude Opus 5 launches with 1M tokens of context, same price Anthropic released Opus 5 on July 24, aimed at agent work, coding and professional tasks, at $5 and $25 per million tokens. Read](https://www.qanatone.com/en/haber/claude-opus-5/)[**Data · Conversion** 19 July 2026 3 min read ## Landing page conversion rates: the real numbers by industry There is no single "good" conversion rate. 7.4% is normal in legal, 1.8% in B2B e-commerce. Benchmark against the wrong number and you will break a page that works. Read](https://www.qanatone.com/en/haber/donusum-oranlari-sektor-sektor/)[**Sector · Health tourism** 12 July 2026 4 min read ## In health tourism the story is revenue per patient, not patient count Turkey hosted 1.4 million foreign patients in 2025 and passed $3bn. The real headline in Q1 2026 is different: revenue per patient rose about 39%. Read](https://www.qanatone.com/en/haber/saglik-turizmi-hasta-basina-gelir/)

[Previous](https://www.qanatone.com/en/haber/sayfa/10/)
- [1](https://www.qanatone.com/en/haber/)

- [9](https://www.qanatone.com/en/haber/sayfa/9/)

- [10](https://www.qanatone.com/en/haber/sayfa/10/)

- 11

## Get a note when we publish

A few pieces a month. No spam, no sales mail, one-click unsubscribe.

Website

Subscribe