# In health tourism the story is revenue per patient, not… — QANATONE

> Turkey hosted 1.4 million foreign patients in 2025 and passed $3bn. The real headline in Q1 2026 is different: revenue per patient rose…

Kaynak: https://www.qanatone.com/en/haber/saglik-turizmi-hasta-basina-gelir/

---

[News](https://www.qanatone.com/en/haber/)

# In health tourism the story is revenue per patient, not patient count

12 Jul 2026 4 min read Sector · Health tourism

Turkey hosted 1.4 million foreign patients in 2025 and passed $3bn. The real headline in Q1 2026 is different: revenue per patient rose about 39%.

## The numbers

Per the Turkish Exporters' Assembly service branch, 2025 brought **1,398,580** foreign patients and **$3.02bn** in revenue. Q1 2026 saw 302,487 international patients and **$761.5m** , with revenue per patient up about **39%** year on year. Patients arrive from roughly 180 countries.

## What it signals

Revenue per patient growing faster than patient count means the market is moving from price competition toward higher-value treatment. Ranking first for the cheapest procedure now buys you the least profitable demand.

## What it means for you

Three things decide it: answering in the patient's language, replying the same day despite time zones, and answering package and process questions plainly. Track revenue per patient by treatment type, not headcount.

## More articles

[News · Policy ### The US offered China a hotline for AI incidents 24 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/abd-cin-yapay-zeka-olay-bildirimi/)[News · Finance ### October rate hike bets pull crypto lower 24 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/fed-ekim-artis-beklentisi-kripto/)[News · Models ### Gemini 4 is in post-training and may ship before year-end 24 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/gemini-4-son-egitimde/)[News · Models ### Meta Connect: camera-free glasses and 100-gram VR 24 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/meta-connect-2026-gozlukler/)[News · Policy ### An OpenAI agent broke into Australia's Medicare portal 24 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/openai-ajani-medicare-portali/)[News · Models ### OpenAI releases an open test for mental health chats 24 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/openai-mentalhealthbench/)[News · Finance ### The US weighs pushing dollar stablecoins abroad 23 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/abd-dolar-stablecoin-yurt-disi/)[News · Policy ### Altman and Amodei brief the UN Security Council 23 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/bm-guvenlik-konseyi-yapay-zeka/)