# Meta Business Agent is now paid, at about 4-5 cents a… — QANATONE

> Meta bills its business AI agent's replies at $2 per million tokens. It says a typical message uses 20,000 to 25,000 tokens.

Kaynak: https://www.qanatone.com/en/haber/meta-business-agent-ucretli/

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# Meta Business Agent is now paid, at about 4-5 cents a message

1 Aug 2026 1 min read News · Leads

Meta bills its business AI agent's replies at $2 per million tokens. It says a typical message uses 20,000 to 25,000 tokens.

## What changed

Meta Business Agent, announced for WhatsApp, Messenger and Instagram in June, answers customer messages, product questions and appointment requests, qualifies leads and hands off to a human when needed. From August 1, 2026 Meta charges all businesses for its messages, invoiced monthly.

## The math

One global rate of $2 per million tokens. Meta says a typical message uses about 20,000 to 25,000 tokens, or roughly 4 to 5 cents. Ten thousand agent messages a month would cost about $400 to $500; the fair comparison is the cost of leads answered late or not at all.

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