# Ads & budget — News — QANATONE

> What we report under Ads & budget: industry news on AI, search and digital marketing.

Kaynak: https://www.qanatone.com/en/haber/konu/reklam/

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[Home](https://www.qanatone.com/en/) News

# What's happening in the industry? (5)

We follow AI, search and digital marketing news and add our own reading.

[News](https://www.qanatone.com/en/haber/)[Explainers](https://www.qanatone.com/en/nedir/) [All *113*](https://www.qanatone.com/en/haber/) [Policy & regulation *20*](https://www.qanatone.com/en/haber/konu/politika/)[Payments & finance *16*](https://www.qanatone.com/en/haber/konu/odeme/)[Models & products *29*](https://www.qanatone.com/en/haber/konu/model/)[Science & research *4*](https://www.qanatone.com/en/haber/konu/bilim/)[Ads & budget *5*](https://www.qanatone.com/en/haber/konu/reklam/)[Chips & infrastructure *13*](https://www.qanatone.com/en/haber/konu/altyapi/)[Funding & companies *15*](https://www.qanatone.com/en/haber/konu/yatirim/)[Search & AI *7*](https://www.qanatone.com/en/haber/konu/arama/)[Lead handling *3*](https://www.qanatone.com/en/haber/konu/talep/)[Sector data *1*](https://www.qanatone.com/en/haber/konu/sektor/) [**News · Ads** 18 September 2026 1 min read ## ChatGPT ads move on to sponsored agents OpenAI is adding Shopify and HubSpot links to ChatGPT ads and testing a format that lets users chat with a brand's own agent. Read](https://www.qanatone.com/en/haber/chatgpt-sponsorlu-ajanlar/)[**News · Ads** 31 August 2026 1 min read ## ChatGPT ads hit a $1 billion annual run rate in under 200 days On August 31 OpenAI said ChatGPT ads had reached a $1 billion annualised run rate. Ads Manager opened in Europe the same day. Read](https://www.qanatone.com/en/haber/chatgpt-reklamlari-1-milyar-dolar/)[**News · Ads** 3 August 2026 1 min read ## Google Ads ends new campaign-level broad match, pushes AI Max Since August 3, new campaign-level broad match and legacy auto-created assets cannot be set up. AI Max becomes the default. Read](https://www.qanatone.com/en/haber/google-ads-genis-eslesme-ai-max/)[**Data · Advertising** 28 July 2026 3 min read ## Google Ads costs in 2026: what each industry pays Cost per click rose 12% in a year and the spread between industries reached sixfold. Budget against the table, not against a global average. Read](https://www.qanatone.com/en/haber/google-ads-maliyetleri-2026/)[**Data · Conversion** 19 July 2026 3 min read ## Landing page conversion rates: the real numbers by industry There is no single "good" conversion rate. 7.4% is normal in legal, 1.8% in B2B e-commerce. Benchmark against the wrong number and you will break a page that works. Read](https://www.qanatone.com/en/haber/donusum-oranlari-sektor-sektor/)

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