# Google Ads costs in 2026: what each industry pays — QANATONE > Cost per click rose 12% in a year and the spread between industries reached sixfold. Budget against the table, not against a global average. Kaynak: https://www.qanatone.com/en/haber/google-ads-maliyetleri-2026/ --- [News](https://www.qanatone.com/en/haber/) # Google Ads costs in 2026: what each industry pays 28 Jul 2026 3 min read Data · Advertising Cost per click rose 12% in a year and the spread between industries reached sixfold. Budget against the table, not against a global average. ## The table Per WordStream / LocaliQ's 2026 report covering 13,000+ campaigns, the cross-industry average search CPC is **$2.96** , up **12%** from $2.64. Legal tops the range at $6.75–9.87; home improvement $8.33; dentists $8.00; e-commerce lowest at $1.16. ## Look at the range, not the average In legal the "average" of $6.75 hides everything from $1.50 long-tail queries to $50+ competitive terms. Geography matters as much: a plumber in a major city pays several times a rural one. ## A note for Turkey This is US data; Turkish CPCs are markedly lower in dollar terms. But sectors targeting patients or buyers abroad compete in the same auction, so the table applies to them directly. ## More articles [News · Models ### Moonshot AI opens the weights of 2.8T-parameter Kimi K3 26 Jul 2026 · 1 min](https://www.qanatone.com/en/haber/kimi-k3-acik-agirlik/)[Data · Search & AI ### Do AI-referred visitors convert better? 25 Jul 2026 · 4 min](https://www.qanatone.com/en/haber/yapay-zekadan-gelen-ziyaretci-donusuyor-mu/)[News · Models ### Claude Opus 5 launches with 1M tokens of context, same price 24 Jul 2026 · 1 min](https://www.qanatone.com/en/haber/claude-opus-5/)[Data · Conversion ### Landing page conversion rates: the real numbers by industry 19 Jul 2026 · 3 min](https://www.qanatone.com/en/haber/donusum-oranlari-sektor-sektor/)[Sector · Health tourism ### In health tourism the story is revenue per patient, not patient count 12 Jul 2026 · 4 min](https://www.qanatone.com/en/haber/saglik-turizmi-hasta-basina-gelir/)[News · Policy ### Altman and Amodei brief the UN Security Council 23 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/bm-guvenlik-konseyi-yapay-zeka/)[News · Policy ### Stock steering from an X account: 11 detained 22 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/aztek-x-hesabi-manipulasyon/)[News · Models ### Claude Opus 5.5 is out: Fable-level results, lower price 22 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/claude-opus-5-5-cikti/)