# Google Ads ends new campaign-level broad match, pushes AI… — QANATONE > Since August 3, new campaign-level broad match and legacy auto-created assets cannot be set up. AI Max becomes the default. Kaynak: https://www.qanatone.com/en/haber/google-ads-genis-eslesme-ai-max/ --- [News](https://www.qanatone.com/en/haber/) # Google Ads ends new campaign-level broad match, pushes AI Max 3 Aug 2026 1 min read News · Ads Since August 3, new campaign-level broad match and legacy auto-created assets cannot be set up. AI Max becomes the default. ## What changed Since August 3 new campaign-level broad match and legacy automatically created assets can no longer be created in the Google Ads UI, Ads Editor or API, as Google moves Search campaigns toward AI Max. ## New formats Google is testing Conversational Discovery ads and Highlighted Answers in the US, plans AI-powered Shopping ads later this year and has Business Agent for Leads in open beta for US advertisers. With less manual control, the accuracy of the conversion signals you send matters more. ## More articles [News · Models ### Alibaba opens 2.4T-parameter Qwen3.8-Max in its cloud 3 Aug 2026 · 1 min](https://www.qanatone.com/en/haber/qwen3-8-max-2-4-trilyon/)[News · Payments ### Visa to buy behavioral biometrics firm BioCatch for $2.4 billion 3 Aug 2026 · 1 min](https://www.qanatone.com/en/haber/visa-biocatch-2-4-milyar-dolar/)[News · Policy ### EU AI Act: labelling rules start, high-risk duties delayed 2 Aug 2026 · 1 min](https://www.qanatone.com/en/haber/ab-yapay-zeka-yasasi-seffaflik-kurallari/)[Data · Search & AI ### AI is not sending you clicks — but it is reading you 2 Aug 2026 · 5 min](https://www.qanatone.com/en/haber/yapay-zeka-trafigi-tiklama-degil/)[News · Leads ### Meta Business Agent is now paid, at about 4-5 cents a message 1 Aug 2026 · 1 min](https://www.qanatone.com/en/haber/meta-business-agent-ucretli/)[News · Infrastructure ### Big Tech's 2026 capital spending plans reach $725 billion 31 Jul 2026 · 1 min](https://www.qanatone.com/en/haber/buyuk-teknoloji-725-milyar-dolar-harcama/)[Data · Advertising ### Google Ads costs in 2026: what each industry pays 28 Jul 2026 · 3 min](https://www.qanatone.com/en/haber/google-ads-maliyetleri-2026/)[News · Models ### Moonshot AI opens the weights of 2.8T-parameter Kimi K3 26 Jul 2026 · 1 min](https://www.qanatone.com/en/haber/kimi-k3-acik-agirlik/)