# Landing page conversion rates: the real numbers by industry — QANATONE > There is no single "good" conversion rate. 7.4% is normal in legal, 1.8% in B2B e-commerce. Benchmark against the wrong number and you will… Kaynak: https://www.qanatone.com/en/haber/donusum-oranlari-sektor-sektor/ --- [News](https://www.qanatone.com/en/haber/) # Landing page conversion rates: the real numbers by industry 19 Jul 2026 3 min read Data · Conversion There is no single "good" conversion rate. 7.4% is normal in legal, 1.8% in B2B e-commerce. Benchmark against the wrong number and you will break a page that works. ## The range First Page Sage's 2026 report, drawn from 80+ clients between 2021 and 2025, shows conversion rates diverging up to fourfold by industry. Legal services 7.4%, healthcare 3.0–4.2%, e-commerce 4.3%, B2B e-commerce 1.8%. ## Why the spread Three things drive it: decision complexity, cycle length and the number of decision makers. There is also a definition problem — one company counts form fills, another counts calls, a third counts purchases. ## What it means for you Your own past data is the better benchmark. The industry average is context, not a target. ## More articles [Sector · Health tourism ### In health tourism the story is revenue per patient, not patient count 12 Jul 2026 · 4 min](https://www.qanatone.com/en/haber/saglik-turizmi-hasta-basina-gelir/)[News · Policy ### Altman and Amodei brief the UN Security Council 23 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/bm-guvenlik-konseyi-yapay-zeka/)[News · Policy ### Stock steering from an X account: 11 detained 22 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/aztek-x-hesabi-manipulasyon/)[News · Models ### Claude Opus 5.5 is out: Fable-level results, lower price 22 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/claude-opus-5-5-cikti/)[News · Models ### OpenAI halves API prices with GPT-6 Sol and Luna 22 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/gpt-6-sol-luna/)[News · Finance ### Why Tether skipped an EU licence: the 60% bank rule 22 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/tether-mica-lisansi-almadi/)[News · Policy ### Trump renames AI "super intelligence" 22 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/trump-yapay-zeka-super-zeka/)[News · Models ### Xiaomi's open MiMo-V2.6 catches up with Grok 4.7 22 Sep 2026 · 1 min](https://www.qanatone.com/en/haber/xiaomi-mimo-v2-6/)